Economic Development / Planning / Zoning Contacts

Economic Development Director – Jasen Glasbrenner
Cell Phone: 608-475-0766, County Work Number – 608-649-5961
Email –

Economic Development Rapid Response Team:  Todd Coppernoll, Ryan Cairns, Keith Behling

The City of Richland Center and Richland County Government worked together on a 10-year agreement to have a joint economic development position and together hired Jasen Glasbrenner beginning 2020.


City of Richland Center Information:

Planning – Aaron Joyce – City Clerk / Treasurer at the City of Richland Center 450 South Main Street Richland Center, WI 53581  P:608-647-3466   Email:

Zoning Administrator – Bill McCorkle at the City of Richland Center 450 South Main Street Richland Center, WI 53581  P:608-604-7705,   Email:

Richland Center is the County Seat for Richland County with a population of 5186 with 2809 active registered voters.  The City lies within the Richland School District, offers advanced education through the University of Wisconsin Richland Campus located in Richland Center and Southwest WI Technical College located in nearby Fennimore, WI.  The Richland Hospital and Medical Center has a state of the art facility that has more than 23 providers to the area.  Richland Center offers families a safe and scenic environment to raise children, with lovely neighborhoods, parks, the Pine River and North Park Pond, several bike/walking trails, a mountain bike trail, canoeing and/or kayaking, fishing, snowmobiling, snow shoeing, cross country skiing, camping, as well as recreational activities within the parks, also community events year round. There are natural landscapes and serenity.   The surrounding area is filled with culture, artisans of architecture, crafts, theatre, music, foods, wineries and a new brew pub.   There are many churches and artisan events, the Richland Airport located in Sextonville just 3 miles east of the city, and a beautiful surrounding area of nature with scenic hills and valleys.  City Utilities serves the City residents and businesses with Electric, Water and Sewer.  Many local area residents and industry as well as Southwest Technical College and the UW Richland joined forces to create a internship program where high school junior and senior students receive college education credits and paid, on the job training at no cost to the student.  The program became so successful that there is expansion into the medical and laboratory fields.  The goal of the program is to offer students career options that will keep them in the area once they graduate high school.

Richland Center Population Demographics from the 2010 Census:

“At the time of the 2010 census there were 5184 people, 2361 households, and 1235 families residing in the city.  The population density was 1211.2 inhabitants per square mile.  there were 2613 housing units at an average density of 610.5 per square mile.  The racial makeup of the city was 96.1% White, .7% African American, .2% Native American, .8% Asian, 1.2% from other races, and .9% from two or more races.  Hispanic or Latino of any race were 3.3% of the population. There were 2361 households of which 25.5% had children under the age of 18 living with them, 37.4% were married couples living together, 10.8% had a female householder with no husband present, 4.1% had a male householder with no wife present, and 47.7% were non-families.  40.9% of all households were made up of individuals and 21.1%^ had someone living alone who was 65 years of age or older.  The average household size was 2.12 and the average family size was 2.87. The median age in the city was 40 years.  22.1% of residents were under the age of 18; 10.1% were between the ages of 18 and 24; 23.2% were from 25 to 44; 24.3% were from 45-64; and 20.4% were 65 years of age or older.  The gender makeup of the city was 46.4% male and 53.6% female.”  Wikipedia, the free encyclopedia.

Economy information from the 2010 Census:

The average worker works 40 hours per week.  Unemployment at the time of the census was 6.5% while the national average was 7.9%.      Labor Market for Richland Center: Population: 5,197, Labor Force Size: 2,741 Bachelors Degree or Higher: 12.73%,  87.1% have a high school diploma or a GED. Household Median Income: 36,672, Median worker income is 23,929, Commute Travel Time: less than 25 minutes, Poverty rate at the time of the census was 11.6%.      Labor Market for Richland County:  Population: 17,945,  Labor Force Size: 9,606,  Bachelors Degree or Higher: 14.35%, Household Median Income: 43,615,   Job Growth Rate: 0.11%,  Commute Travel Time: 23 minutes or less for 79.9% of workers. Richland County Workforce Profile 2011

Approximate Driving Distance to:

WI Dells, WI – 45 Miles
Lacrosse, WI – 65 Miles
Madison, WI – 65 Miles
Dubuque, IA – 79 Miles
Chicago, IL – 205 Miles
Minneapolis, MN – 221 Miles



The City of Richland Center Redevelopment Authority owns land along Highway 14 (Orange Street) near the downtown that is for sale for future commercial development.

Parcels are sold at Fair Market Value as determined by the City Assessor.   Please contact Jasen Glasbrenner at the above listed telephone number.


The Richland Center Industrial Park North has infrastructure that includes curb and gutter, storm water retention ponds, electrical lines, water mains and sewer mains in place within the streets.  Some lots have services to the property lines.  This adds approximately $30,000 to the value of each acre.  Land available for purchase includes between 1 and 17 acre parcels.  Of the land available, approximately 37 acres are in a TIF district.

City Resolution 2020-5 Industrial.Park Sale Pricing

Industrial Park North Aerial Map
Industrial Park North Erosion Control Plan 2013 Industrial Park North Boundary/Site Plat Map 2013 Industrial Park North Storm Water Management Map
Industrial Park North Floodplain Map
Industrial Park North Utility Locations Industrial Park North Army Approval of Storm Water Ponds 2010 Industrial Park North Archaeological District 2013 Industrial Park North US Endangered Species Act 2009 Industrial Park North Geotechnical Evaluation Report 2010 Ordinance Chapter 452 Floodplain Zoning Revised 2008
Richland Center Zoning Map 2013
Zoning Ordinances – Chapter 401 thru 412 11-30-12  Industrial Park Zoning is Chapter 410 beginning on page 410-1


Land Purchasing Assistance Program:   Contact Aaron Joyce for more information at 608-647-3466

TIF:   Tax Increment Financing – TIF is a financing tool used to accommodate and support selected new industrial and commercial development projects that generate additional property taxes.  Taxes generated by the increased property values pay for land acquisition or needed public works.  Generally, businesses using a TIF are required to enter into a Development Agreement that outlines the project’s impact on the community.   All TIF decisions are ultimately approved by the City Council and must be in compliance with State of Wisconsin TIF regulations. Tax Increment Financing helps cities in Wisconsin attract industrial and commercial growth in underdeveloped and blighted areas.

Community Job Training:  The City of Richland Center works with UW-Richland, UW-Platteville  and Southwest Wisconsin Technical College in Fennimore to develop customized labor training programs.

Customized Labor Training Programs – Gold Collar Program:  This Gold Collar Program provides training grants to businesses that are implementing new technology or production processes.  The program can provide up to 50 percent of the cost of customized training through Southwest Wisconsin Technical College in Fennimore. Other Options offered through the State of Wisconsin:



 City of Richland Center major employers in Industrial zoning districts:

Schreiber Foods, Rockwell Automation/Allen-Bradley, Allied Machinery Richland LLC, Foremost Farms USA, Alcam Creamery, Miniature Precision Components, Richland County Government, Seats, City of Richland Center & City Utilities, Schmitt Woodland Hills, Hynek Printing, RC Dance & Gymnastics, Ag Woods, Kid’s Stuff Child Care, Richland Electric Cooperative, Jensen Castings LLC, Greeley Signs & Graphics, and VARC

Community Development

Jasen Glasbrenner works with the City Clerk / Treasurer on Community Development. Responsible for the management and leadership of Community Development objectives. Duties: the Clerk works on Planning, Redevelopment, Business and Housing Revolving Loan Funds. Develop and maintains positive relationships with citizens, neighborhoods, businesses and other community groups and agencies. Develops and/or oversees the preparation of recommendations to the City Council, City Redevelopment Authority, local, regional and state EDA’a, Planning Commission, while Zoning Administrator Bill McCorkle woks with Zoning and the Board of Zoning Appeals. The Clerk initiates programs, as applicable, relating to land use, zoning, redevelopment and economic development. Implements policy decisions and administers approved programs. The City of Richland Center operates a separate Housing Authority.

The City of Richland Center works with Neighborhood Housing Services of Southwest Wisconsin on a building façade loan program: Business Facade Loan Program Fact Sheet 2014  Contact NHS at 608-647-4949 if you are interested in taking advantage of funding from this program.



Richland Center Comprehensive Plan: City Comprehensive Plan 2007

Richland Center Master Plan 2003 Master Plan – Revised Aug 2003

Southwest Regional Planning Five Year Plan:

Richland Center Comprehensive Outdoor Recreation Plan: Outdoor Recreation Plan-2016-2020

Regional Planning   Commission seeking comments on the Comprehensive Economic Development Strategy PLATTEVILLE March 28, 2014 – –   The Southwestern Wisconsin Regional Planning Commission (SWWRPC) has posted the regional economic development strategy on their website at public is invited to comment will until April 28th, 2014   when the final edits will be made and the plan submitted to the Economic   Development Administration regional office in Chicago. SWWRPC provides   intergovernmental planning and coordination of community development   planning, economic development, and transportation. In response to local and   regional goals, the Commission and its Staff work to enhance fiscal and   physical resources and to balance local and regional development,   preservation, conservation, and social priorities. SWWRPC’s member counties are   Grant, Green, Iowa, Lafayette, and Richland. For more information, please   visit


Planning – Zoning Services

2013 Richland Center Zoning Map  ETZ Map  The City Staff wear many hats in providing planning services to the community, dealing with activities such as zoning and subdivision regulations, land use planning, economic development, historic preservation and housing programming.

Contact:  Zoning Administrator – Bill McCorkle at the City of Richland Center 450 South Main Street Richland Center, WI 53581  P:608-604-7705,   Email:

Variance – $250.00 Fee – Variance Application 2013
Rezoning – $700.00 Fee – Rezoning Application 2013
Land Split – $400.00 Fee – Requires Certified Survey Map
Conditional Use Permits – $400.00 Fee – Conditional Use Permit Application Site Plan / Plot Plan showing current structures and set backs as well as desired Maps / Civil Drawings (Commercial) – Landscape plan, Lighting plan, Erosion Control plan, Storm Water Runoff, Off Street parking

Reso 2013-30 Zoning Fees A Resolution establishing the amounts of Fees under the City of Richland Center Zoning Ordinance

Building Services – separate from zoning permits.

(Inspection Services): Contracted with Johnson Inspections, LLC – Tracy Johnson ph: 608-444-0372 or local 647-5364 (leave a message).  E.  UDC Permit Application 2020 doc   2013 Building Permit Fees     also check under the Departments – Building Permits tab

  • The inspection staff issue all needed building and mechanical permits, perform on-site inspections, and offer consultation on building and municipal code-related questions.
  • Respond to “Code Enforcement” and “Property Complaints” regarding related private property building and mechanical permits, perform on-site inspections, document and file complaints with City Attorney on violations.
  • Part-time Building Safety Technician and contracted agencies use voluntary compliance approach to Building Safety complaints.
  • Maintain Ordinances for “Code Enforcement.”

Housing Loan Funds Available

Under contract to the City of Richland Center: Neighborhood Housing Services of Richland County 213 S. Central Ave Richland Center, WI 53581 P: 608-647-4949 The City of Richland Center follows the Fair Housing Act which prohibits discrimination in housing because of: Race or Color, National Origin, Religion, Sex, Familial Status, or Handicap.

The City of Richland Center works with Neighborhood Housing Services of Southwest Wisconsin on a Affordable Housing Program called Renew Richland Center Loan Program.  Contact NHS at 608-647-4949 if you are interested on taking advantage of funding from this program.