Airport

CITY OF RICHLAND CENTER, WISCONSIN

BUSINESS HIGHLIGHTS

Serving City of Richland Center, Wisconsin

COMMUNITY ECONOMIC DEVELOPMENT: 450 South main Street, Richland Center WI.

Stephen P. Compton, City Administrator/Utility Manager

Business Information and Photos

Richland Center Foundry Co.	Merkel-Korff	Allen-Bradley
Foremost Farms, USA
Profile Boats, Richland Center	Miniature Precision Components, Inc. (MPC)
	Event Information and Photos
Star Spangled Celebration is a charitable, non-profit organization that brings you an annual country music festival held each year the last full weekend of June in Richland Center, Wisconsin. Proceeds from the festival are put back into the community each year through various groups working for the betterment of the community.

Access To Major Cities

Chicago, Illinois              209 miles

Dubuque, Iowa                75 miles

Madison, Wisconsin          60 miles

LaCrosse, Wisconsin         65 miles

Milwaukee, Wisconsin    138 miles

Minneapolis, Minnesota 210 miles

Wisconsin

STATE RANKINGS
25^th in land area (sq.mi.)	54,310
15^th in total railroad miles (2000)	3,646
3^rd in total water surface (sq.mi.)²⁴	11,186
18^th in total population (2000)	5,363,675
25^th in population density per sq. mi.(2000)²⁴	98.8
20^th in gross state product (1999)	$173,478,000,000
10^th in mfg. employment (2001)	603,200
3^rd in mfg. jobs as a percent of nonfarm jobs (2002)²⁶	20%
19^th in total personal income (2000)	$150,962,502,000
11^th in satety, # crimes per 100,000 population(1999)²⁴	3,296
8^th in mfg. capital exp. (1997)²⁵	$3,985,700,000
10^th in value added by mfg. (1997)²⁵	$53,618,800,000
11^th in value of mfg. shpts. (1997)²⁵	$117,382,992,000
9^th in agricultural receipts (1997)²⁴	$5,579,861,000
18^th in total retail sales (1997)²⁴	$50,520,463,000

map of Wisconsin

Population/Demographics

Population ²
	US Census	Percent of U.S.:
1970 population:	4,417,933	2.15
1980 population:	4,705,767	2.07
1990 population:	4,891,769	1.96
Decade Change
Decade	Wisconsin Change (%)	U.S. Change (%)
1970-80	6.5%	11.4%
1980-90	4.0%	9.8%
Population Densities
	Wisconsin Average	U.S. Average
1980 Density per sq.mi.:	83.8	64.0
1990 Density per sq.mi.:	87.1	70.3
1997 Density per sq.mi.:	95.2	75.7

Age Composition by Sex
	1980		1990
Ages	Males	Females	Males	Females
0-19	791,324	759,279	736,125	701,784
20-44	850,171	851,858	954,672	955,559
45-64	430,270	458,668	437,283	455,125
65+	233,662	330,535	264,855	386,366
Total	2,305,427	2,400,340	2,392,935	2,498,834
Population Migration
Net migration 1970-80:			+ 10,122
Net migration 1980-90:			-126,330

Population of 20 Major Places in Wisconsin
	4/1/2000 Census	Percent Change 1990-2000		4/1/2000 Census	Percent Change 1990-2000		4/1/2000 Census	Percent Change 1990-2000
Milwaukee*	596,974	- 5.0	Oshkosh*	62,916	14.4	Fond du Lac	42,203	11.8
Madison	208,054	8.8	Eau Claire	61,704	8.5	Brookfield	38,469	5.06
Green Bay***	102,313	6.1	West Allis	61,254	- 3.1	Wausau	38,426	3.6
Kenosha**	90,352	12.4	Janesville**	59,498	14.1	New Berlin	38,220	12.1
Racine*	81,855	-2.9	La Crosse*	51,818	1.6	Beloit**	35,775	0.6
Appleton **	70,097	6.7	Sheboygan***	50,792	2.2	Greenfield	35,476	6.2
Waukesha*	64,825	13.8	Wauwatosa	47,271	- 4.2
* Source: US Census Bureau, 2000 Census.

EMPLOYMENT AND INCOME

Employment Covered by Unemployment Compensation³ 1997 Annual Averages
Major Sector	Employment	Weekly Wage	# of Establish.
Agri., Forestry, Fish.	27,378	$361.23	2,991
Mining	2,869	697.59	173
Construction	117,945	612.77	14,969
Manufacturing	617,120	655.18	10,929
Trans., Comm., Util.	119,725	571.91	6,914
Wholesale Trade	134,908	627.54	12,751
Retail Trade	476,437	252.08	28,598
Fin., Ins., Real Est.	139,680	603.81	11,060
Services	639,129	434.95	43,186
Government	353,014	614.69	6,904
Total	2,628,576	$510.56	138,649

	Wisconsin	U.S. Average
Personal Income, 1997⁴	$125,099,958,000
Percent of U.S.:	1.8%
Personal Income Per Capita, 1997 ⁴	$24,199	$25,298
Percentage of Population Below Poverty Level of Income, 1997⁴	8.2%	13.8%
Three Largest Sectors in Terms of Income, 1997 ⁴
Manufacturing	$25,157,000,000
Services	$20,477,000,000
Government	$11,734,000,000

WISCONSIN'S INFRASTRUCTURE ⁵

Education ⁶
	Wisconsin Average	U.S. Average
H.S. Graduation rate (1996)	91.1%	91.7%
ACT college entrance scores (1998 & 99): *(Wisconsin ranks 1st in nation for sixth year in a row )*	22.2	20.8
Education Attainment (1998)²⁷	Wisconsin	U.S.
High School Graduate or more (%)	88.0%	82.8%
Bachelor's degree or more (%)	22.3%	24.4%

Comprehensive Test of Basic Skills, 1988 (Average Percentile Score)
Subject⁵	4th	8th	10th
Math	63	64	71
Reading	67	67	67
Language	62	60	63
U.S. Average	50	50	50

Transportation ⁷
Motor vehicle:	110,000 miles of roads
	12,000 miles of state highways
	640 miles of Interstate highways
	98,000 miles of locally owned roads
	53 public bus and share ride systems
Rail:	3,904 miles of track
	14 operating railroads
Air:	104 publicly owned airports
	12 scheduled air carrier airports
Water:	4 ports on Lake Superior
	8 ports on Lake Michigan
	6 ports on Mississippi River

NATURAL RESOURCES

Forestry ¹⁰1987
Area in forest (1987)	14,726,300 acres
Percent of land area:	42%
Major Species	Growing Stock ⁸	1987 Sawlogs ⁹	Timber Removals ⁸
Pine	2,093,069	4,642,547	44,325
Other softwoods	2,004,286	2,690,326	11,218
Oak	2,695,225	8,642,347	54,044
Maple	3,040,437	17,457,550	45,557
Aspen	2,608,270	4,599,970	104,245
Other hardwoods	4,056,951	1,418,124	47,583

Mining 2000 ¹¹
	Value of Shipments (millions)	Percent of U.S.	Number of Employees
All mineral industries	$372.0	0.9	2,700
Crushed and broken stone	137.0	1.6	n/a
Dimension stone	11.7	17.4	n/a
Sand & gravel	172.0	2.9	n/a

Agriculture 1993¹²

	Wisconsin	U.S.
Number of farms	79,000	2,059,000
Land in farms (acres)	16,800,000	968,000,000
Average farm size (acres)	213	470
Average value of land and buildings per acre	$1,350	$1,000

Cash Marketings for 1997²⁸
Major Groups	Wisconsin	Percent of U.S.
Dairy products	$2,948,196,000	14.0
Meat animals	813,084,000	1.6
Poultry and eggs	242,328,000	1.3
Field crops	961,565,000	1.1
Vegetables	368,262,000	4.0
Specialty crops	421,315,000	3.4
Total	$5,754,750,000	3.2

Tourism and Water Related Recreation

Tourism ¹³
Total area (acres)	35,937,520
Shoreline (miles) Great Lakes	820
Shoreline (miles) Mississippi River	230
Total number of lakes	14,927
Lakes with public access	3,295
Total area of named lakes (acres)	970,869
National forests (number)	2
States forests (number)	10
State parks (number)	55
County parks (number)	568
Total public recreation land available (acres)	6,186,161
Federal public recreation land available (acres)	1,647,161
State public recreation land available (acres)	1,130,358
County public recreation land available (acres)	2,294,000
Other public recreation land available (acres)	1,114,000

Water Related Recreation Areas and Facilities
Fishing:	panfish, perch, bass, chubs, smelt, salmon, trout, walleyes, whitefish, northern pike, muskellunge
Trout streams (number): 2,254	(miles): 8,690
Bass streams (number): 294	(miles): 3,154
Canoeing (number of landings)	4,600
Swimming (number of areas)	1,500
Land Related Areas and Facilities
Public hunting lands (acres)	3,000,000
Camping (number of camp sites)	60,000
Hiking trails (miles)	3,597
Bicycle trails (miles)	601
Golfing (number of courses)	404
Downhill skiing (number of areas)	64
Cross country skiing (miles)	3,589
Snowmobile trails (miles)	15,210

MANUFACTURING

Manufacturing Output ¹⁴
	1995 Wisconsin	Percent of U.S.
Number of production workers	422,000	3.5
Annual wages of production Workers	$11,131,300,000	3.5
Average hourly wage	$11.85	103.40
Value added in manufacturing	$50,998,900,000	2.98
Value of shipments in manufacturing	$109,593,100,000	3.05
Value of exports in manufacturing (1995)	$10,149,104,000	NA

Largest Manufacturing Industries by Employment ¹⁵
Industry	1995 Employees	Number of Establish.	Employees Per Establish.
Non electrical machinery	111,831	2,174	51
Food and kindred prod.	66,195	883	75
Fabricated metals	63,626	1,096	58
Printing & publishing	53,089	1,521	35
Paper & allied products	52,152	289	180
Electrical equipment	45,242	404	112
Rubber & miscellaneous plastics products	36,184	522	69
Lumber/Wood products	30,134	1,293	23

Ten Largest Manufacturing Employers (by employees) 1996 ¹⁶
Firm	Employment Range	Locations	Product(s)
Kohler Co.	6,000 - 9,999	Kohler	Plumbing fixtures, internal combustion engines, generators
General Motors Corp.	6,000 - 9,999	Janesville, Milwaukee, Oak Creek	Autos, trucks, parts, computers, guidance systems
Allen-Bradley Co.	6,000 - 9,999	Cedarburg, Milwaukee, Richland Center, Ladysmith	Electrical equipment, industrial controls
Quad Graphics, Inc.	6,000 - 9,999	Pewaukee, Lomira, Hartford	Printer, magazines and catalogs
Kimberly-Clark Corp.	6,000 - 9,999	Appleton, Neenah, Whiting	Pulp, paper, paper products
Consolidated Papers, Inc.	6,000 - 9,999	Wisconsin Rapids, Biron, Stevens Point, Adams	Paper, paper products, corrugated containers
General Electric Co.	6,000 - 9,999	Milwaukee, Waukesha, Menasha	Health equipment, rebuilt paper and mining equipment, dishwashers
Harnischfeger Industries, Inc.	5,000 - 5,999	Brookfield, Milwaukee, West Milwaukee, Beloit, Oak Creek	Mining equipment, cranes, paper making machinery
Briggs & Stratton Corp.	4,000 - 4,999	Milwaukee, Wauwatosa,Menomonie Falls, West Allis, Glendale	Internal combustion engines,auto locks, keys
Mercury Marine	3,000 - 3,999	Fond du Lac	Outboard Motors

SERVICE SECTOR

Construction and Housing ¹⁷
	Wisconsin 1997	Percent of U.S.
Value of all construction contracts	$9,444,299,607	1.8%
Value of residential contracts,1997	$3,515,168,314	2.1%
Number of new housing units started (1stQ-97)	4,800	2.29
Median existing home prices, First Quarter 1997	$98,700	85.9
Number of sales of existing homes, 1996	94,400	2.39
Housing affordability index (HAI), First Quarter 1997 (HAI=Percentage of a median priced home that a median income family can afford, i.e., WI homeowners can afford a median home that is 124.6 % of nation’s median price home, assuming 20% down, and principal and interest equals 25% of family’s gross monthly income).	162.1	129.63

Service Industries ¹⁸ 1997 ¹⁹
Number of establishments	46,857
Total receipts	$34,739,984,611
Percent of U.S.	1.2 %
Accommodations & foodservices:
Number of establishments	13, 253
Receipts	$5,469,870,000
Percent of U.S.	1.1 %
Arts, entertainment, & recreation:
Number of establishments	1,802
Receipts	$1,704,355,000
Percent of U.S.	1.6 %

Wholesale Trade ²⁰
Sales by type of Wholesale business	1992 Sales	Percent of U.S.
Merchant wholesalers	$29,189,074,000	1.57
Manufacturers' sales branches & offices	13,366,115,000	1.28
Agents, brokers, and commission merchants	5,042,743,000	1.43

Number of wholesale establishments (1999)³	12,770
1997 Wholesale Sales	$57,192,863,000
Percent of U.S.	1.40 %

Retail Trade²¹
Retail Sales by Type of Business	1992	Percent of U.S.
General merchandise	$3,988,671,000	1.62
Foods	6,579,648,000	1.78
Automotive	6,998,088,000	1.77
Gas stations	3,188,009,000	2.37
Eating & drinking places	3,668,310,000	2.22
Apparel	1,431,410,000	1.41
Home Furnishings	1,782,603,000	1.91
Drug stores	1,229,629,000	1.59
Other retail	3,264,982,000	1.97

Number of retail establishments (1999)³	28,600
1997 Sales	$50,520,463,000
Percent of U.S.	2.05%

Ten Largest Non-Manufacturing Employers (by employee count) ²² 1996
Firm	Employment Range	Location	Type of Business
Wal-Mart Stores, Inc.	6,000 - 9,999	Statewide	Department store
ShopKo Stores, Inc.	6,000 - 9,999	Statewide	Department store
Ameritech	6,000 - 9,999	Statewide	Utility
Firstar Corporation	6,000 - 9,999	Statewide	Bank Holding Company
K-Mart	5,000 - 5,999	Statewide	Department store
Wausau Insurance Companies	5,000 - 5,999	Wausau	Propery and Casualty Insurer
Roundys, Inc.	4,500 - 4,999	Statewide	Grocery store
Fleming Company, Inc.	4,500 - 4,999	Milwaukee	Grocery distributor
Wisconsin Energy Corporation	4,500 - 4,999	Multi-county	Utility Holding Company
Kohl's Department Stores, Inc.	4,000 - 4,499	Multi-county	Department store

Footnotes
1	U.S. Travel Data Center estimates based upon travel 100 miles or more away from home or overnight trips with one or more nights in paid accommodations. A state study estimates expenditures of $6.1 billion for all travelers.
2	1990 Census of Population, U.S. Department of Commerce, Bureau of the Census.
3	Wisconsin Department of Workforce Development, Employment and Wages Covered by Wisconsin's U.C. Law. Table 209.
4	U.S. Department of Commerce, Bureau of Economic Analysis, and Statistical Abstract of the U.S.
5	A score of 50 is national average percentile score for all subjects in the basic skills tests.
6	U.S. Department of Commerce, Statistical Abstract of the United States and Wisconsin Department of Public Instruction.
7	Wisconsin Department of Administration, State of Wisconsin Blue Book, 1993-1994.
8	In 1,000 cubic feet.
9	In 1,000 broad feet.
10	U.S. Forest Service, Wisconsin Forest Statistics, 1987.
11	U.S. Geological Survey Minerals Yearbook - 2000
12	Wisconsin Department of Agriculture, Trade, and Consumer Protection, Wisconsin 1994 Agricultural Statistics, and U.S. Department of Commerce, Statistical Abstract of the United States.
13	Wisconsin Department of Natural Resources, Bureau of Planning, State Comprehensive Outdoor Recreation Plan and unpublished data.
14	U.S. Department of Commerce, Census of Manufacturers.
15	Wisconsin Department of Workforce Development., Table 210.
16	Wisconsin Department of Workforce Development.
17	U.S. Department of Commerce, Statistical Abstract of the United States and the Wisconsin Realtors Association.
18	U.S. Department of Commerce, Census of Service Industries, 1997.
19	Excluding sole proprietorships.
20	U.S. Department of Commerce, Census of Wholesale Trade, 1997, released in 2000.
21	U.S. Department of Commerce, Census of Retail Trade, 1997, released in 2000.
22	Wisconsin Department of Workforce Development.
23	US Corps of Engineers, National Data Center, Waterborne Commerce Statistics Center
24	State and Metropolitan Area Data Book, 2000, US Department of Commerce, 2001
25	Annual Survey of Manufacturers, Geographic Area Statistics, M96(AS)3, Bureau of Census, US Dept. of Commerce
26	US Bureau of Labor Statistics, BLS790, June. 2002
27	Educational Attainment in th US, March 1998, US Census Bureau, Sept. 16, 1998
28	Crop Values, 1997 Summary, USDA, NASS, February 1998

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Population/Demographics

* Source: US Census Bureau, 2000 Census.

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